Service Advisor Mastery Program (SAM School)
The Art of
Mastering Service Advising.
Great service advisors do more than sell repairs. They build trust, communicate value, create exceptional customer experiences, and drive the success of the entire shop.
Practical development, built to stick.
SAM School provides practical, ongoing development designed specifically for today’s service advisors. Participants learn strategies they can use immediately, while receiving the coaching, feedback, and accountability needed to turn those strategies into lasting habits.
It is not a one-time seminar. It is an ongoing development experience that combines education, application, coaching, and accountability, helping advisors become more confident, capable, and valuable to their customers and their shops.
Format & Structure
Choose From
Classes, 1:1 or Group Coaching
Format
In-Person or Virtual
When
1st & 3rd Tuesday
Time
9:30 – 11:00 AM
Attendance
Choose Either Session
Investment
From $97/month
Program Length
Ongoing, Join Any Time
What to Expect
Communicate more clearly and confidently with customers and technicians
Build trust quickly and ethically, without pressure or manipulation
Handle difficult conversations and objections with calm and confidence
Increase ARO through relationship-based selling, not scripts
Improve customer retention, referrals, and CSI scores
Who Is SAM School For?
SAM School is for service advisors at any stage who want to build genuine trust, communicate clearly, and grow professionally, whether they are new to the desk or years into the role.
It may be especially valuable for:
New & Experienced Service Advisors
Advisors Ready to Move Beyond Scripts
Teams Focused on ARO & CSI
Shops Investing in Advisor Growth
Sample Topics We’ll Explore
Each class stands on its own, while together they build toward service advisor mastery.
Examples covered in our ongoing intensive classes include:
Trust-Based Sales & Customer Communication
Creating an Exceptional Customer Experience
Emotional Intelligence & Relationship-Building
Phone Skills & Call Audits
Repair Order Reviews & Documentation
Understanding the Numbers That Drive Performance
Follow-Through, Organization & Accountability
Leadership & Professional Growth
Investment
Enroll in the complete package for the best value, or choose formats individually.
Either way, pricing is simple and transparent.
2026 Enrollment Rate
Multiple Participants From One Business
Enrolling more than one advisor from the same business reduces the per-person rate on the complete package.
Enrollment
Complete Package Price
One participant
$795/month
Two or more participants (each)
$745/month
- Six full-day intensive classes per year
- Monthly group coaching, with two scheduling options
- Three individual coaching sessions per month
The à la carte value of these formats is $895.50/month ($10,746/year). SAM School Complete saves $1,206/year, just over 11%.
Enrollment requires a 6-month minimum commitment, with 12 months recommended.
À La Carte Pricing
Prefer to choose formats individually?
Each is available on its own, with a discount for multiple participants on classes and group coaching.
Format
1 Person
2+ People (each)
Intensive Classes (every other month)
$297
$272
Group Coaching (1 Session/Month)
$97
$87
1:1 Coaching (3 Sessions/Month)
$650
$650
1:1 coaching is not discounted for multiple participants, since nearly all coaching time and capacity is dedicated individually.
Multi-person savings are concentrated in the classes and group coaching.
Beyond the Classroom
One-on-One Coaching
Personalized Support
Confidential • 1:1 Coaching • Time and Date TBD • Virtual
Personalized coaching gives service advisors focused support around their individual strengths, challenges, and performance goals. Coaching may include call reviews, repair order audits, communication practice, performance metrics, and problem-solving.
- A confidential space to work through real situations
- Specific, individualized action plans
- Builds the confidence and skill to perform at a higher level
Group Coaching
Momentum Between Classes
Ongoing · 1st & 3rd Tue, 9:30–11 AM · In-Person or Virtual
Learning shouldn’t stop when the class ends. Group coaching is offered twice a month, on the 1st and 3rd Tuesday. Participants are welcome at either session and are not required to attend both.
- Ask questions about current challenges
- Practice handling difficult customer conversations
- Review calls, repair orders, and performance opportunities
- Learn from the experience of other service advisors
Frequently Asked Questions
Do I have to attend every intensive class?
No. Each class stands on its own, so advisors can join whichever sessions fit their schedule without falling behind.
Can I do 1:1 coaching without the group offerings?
Yes. 1:1 coaching is personalized and can run on its own or alongside the intensive classes and group coaching.
Is this only for advisors new to the role?
No. SAM School is built for advisors at any stage, from those just starting out to seasoned advisors looking to sharpen their approach.
Do I need to attend both group coaching sessions each month?
No. Group coaching is offered on the 1st and 3rd Tuesday, and advisors are welcome at either session without needing to attend both.
Can I enroll just one advisor from my shop?
Yes. Advisors can join individually at $795/month, or a shop can enroll two or more advisors at $745/month per person on the complete package.
Is there a minimum commitment?
The Service Advisor Mastery Program (SAM School) requires a 6-month minimum enrollment, with 12 months recommended to see the full arc of development.
Can I choose formats individually instead of the complete package?
Yes. Intensive classes, group coaching, and 1:1 coaching are each available à la carte, though the complete package offers the best overall value.