HOW WE WORK
Dori Eppstein, M.A.
Founder & Strategic Leadership Coach
25+ years of leadership, business strategy, and team development experience — built inside the automotive industry, not looking at it from the outside.
M.A. Clinical Psychology
Graduate-level human behavior and communication
COO — Multi-Shop Organization
Real-world operational leadership at scale
25+ Years of Experience
Leadership, strategy, and team development
Automotive Industry Specialist
Deep understanding of shop culture and dynamics
HER STORY
Real experience.
Human approach.
Lasting results.
Dori Eppstein brings over 25 years of leadership, business strategy, and team development experience to every program she leads. As a former COO of a multi-shop automotive organization and a leadership coach with a Master’s degree in Clinical Psychology, she bridges the gap between operational excellence and human leadership in a way few consultants can.
Her approach isn’t theoretical. Dori has sat in the seats of shop ownership and executive leadership — she understands the pressure of payroll, the frustration of team turnover, the loneliness of being the person everyone expects to have all the answers. She coaches from a place of genuine understanding, not assumptions.
What makes her work distinctive is the combination: strategic business acumen + deep psychological insight + industry-specific experience. Participants don’t just get a consultant — they get someone who knows exactly what it’s like to build a team in a shop environment, and who has dedicated her career to helping others do it better.
"Leadership isn’t just a skill set — it’s an identity. We don’t just teach concepts. We help people become the leader they intend to be."
Clinical Psychology M.A.
Automotive Expert
Executive COO Background
Peer Facilitator
Leadership Coach
Culture Architect
HER APPROACH
How Dori Works
Psychology-Informed Practice
Her M.A. in Clinical Psychology isn’t incidental — it’s embedded in how every program is designed. She understands why people resist change and how to make growth stick.
Implementation Over Ideas
Dori doesn’t just give you a plan. Every session ends with specific, observable commitments. The habit of translating insight into action is the point.
Industry-Specific Lens
Every framework, scenario, and example is built for the automotive shop world. She has lived this industry from the inside and teaches from that vantage point.
Peer-Facilitated Learning
Dori builds environments where participants learn as much from each other as from the curriculum. Her facilitation style draws out the wisdom already in the room.
Accountability Architecture
She builds accountability structures into every program so that commitments actually get kept — not just made.
Ready to work
with Dori?
Start with a 30-minute discovery conversation to see if there’s a fit.